Exclusive Leads for Real Estate Agents

Posted in by admin on January 27th, 2012

Focus on Conversion What Should Your Prospect Do Next? Excellent content makes up about 50 percent of a great site. The other 50 p.c lies in organizing that content so your prospects can easily find that information. When a person comes to your internet site, you have about 3 seconds to capture their attention. Web studies suggest that exclusive leads don’t read pages. They skim. So when they are looking out for info, they quickly scan the page hunting for something of interest. If they do not find anything, they leave your site and continue their search. One major cock-up agents make with their sites is they presume prospects will know what to do next. They think prospects will make the effort to learn their site’s navigation and flick through all of their great content. The truth is, your prospects won’t[**] so you should make it simple for them. It’s up to you to steer them from one page to another, asking them if they’d like to find out more about Subject X, then telling them they should click this link. If they’d like to join your ezine, they should click this link. If they’d like to get in touch with you for a free consultation, they should fill out this form. Etc . To paraphrase, you need to lead them through the content on your internet site by forecasting what their next query might be, then linking to where the answer’s. Your goal is conversion getting them to take some action in return for their contact information and permission to chase up with them whether that’s joining your contact list, downloading a free guide, or contacting you for full info. Test and Measure Results! Eventually, if you are not getting the results which you want, you should try something else. Benjamin Franklin is credited with asserting, “The definition of insanity is doing a similar thing time after time and expecting different results.” Your internet site won’t all of a sudden attain success if you just attract more visitors to it. You must work to engage your visitors who are already finding your internet site and work on converting them to prospects and clients. How do you do this? You test! Install Google Analysis on your website ( it is free ) and monitor who is coming to your site. Where are they coming from? How are they getting there? Which keywords are they typing into search websites? What pages do they view? How many pages do they view? And the like. You can tell a lot by analyzing statistics and making choices on the information you collect. Don’t simply depend on your gut feel or what a chum suggests. If you aren’t sure which text on a page will convince prospects to fill out your form, create 2 pages. Send half your traffic to one page and half your traffic to the other. Whichever gets more folk to fill out the form wins there’s no subjectivity there. By testing you can see precisely what works and how well it works compared to other samples. Is Your website Working? If your website isn’t pulling in a regular stream of prospects, it’s time to have a look at your site’s content and conversion plan. With a little effort, you can put together an informative web site that educates your prospects and motivates them to do something.www.realestateleadsource.com